Riding Shotgun with TMS
Start your engines. Punch it into overdrive. Choose any racecar cliché because Slingshot is off to the races with our client, Texas Motor Speedway.
Since winning the business in May, Slingshot has been busy developing a new creative campaign that introduces Texas Motor Speedway as the Promised Land of Motor Freakin’ Speed. The work features illustrated headlines and elements that are inspired by tattoo art to give the campaign a distinctive look and feel.
With the digital media, print and emails we launched for the AAA Texas 500 in November, we exceeded ROI goals by over 17%. Before the new year we were all hands on deck for 2016 season ticket renewals and got to develop a few high impact pieces like the ‘Officer of Octane’ violation book. Recently, we launched a digital campaign promoting the Duck Commander 500 race in April. Tickets went on sale in early February and we’re very excited about the upcoming race weekend. It should be one heck of a good time. Don’t miss out – buy tickets here!