November 10, 2020
How do health and wellness consumers intend to look after themselves during the autumn months?
Consumer health and wellness behavior has a way of changing with the seasons. The Slingshot Fall 2020 Health and Wellness Forecast sheds light on those changes, giving marketers insight into the types of products and services their customers intend to purchase in the months ahead. We surveyed 160 health and wellness consumers in the U.S. to better understand what their behavior will look like as the year comes to an end.
Key insights in the report include:
- More consumers will focus on home-based activities for staying fit and healthy as the COVID-19 pandemic drags on.
- Telehealth's rapid adoption among mainstream healthcare consumers means more people are using the platforms in more ways than ever– behavior that is likely here to stay.
- Health and wellness priorities this fall may differ in several key ways between affluent and non-affluent audiences.
There's much more to the story. To learn more, click here to download your complete copy of our Fall 2020 Health and Wellness Forecast.