Welcome to /Live Well, Slingshot's content series focused on the ever-changing nature of marketing in the world of health & wellness.
When marketers sell products and services, they tend to succeed most readily when these items are framed as solutions or lifestyles. This is especially true in health and wellness marketing, which prompts consumers to latch onto a vision of themselves that reflects the person they hope to become.
The turn of a new year is always a time for reflection. A time to look back, but also a time to look inside at who we were, who we became, and who we want to be moving forward.
In this report, we’ll dive into how Americans are approaching the one thing that every new year always brings: a fresh start.
With offices in Dallas and Austin, Slingshot is an award-winning integrated marketing, media and advertising agency that partners with brands of all shapes and sizes to connect with customers and achieve meaningful growth.
Slingshot is a member of AMIN Worldwide, an alliance of over 50 independent marketing agencies with 82 offices in 23 countries. AMIN partner agencies represent dozens of leading brands in the health and wellness space. In partnership with fellow AMIN members, Slingshot provides clients with unrivaled access to strategic insights, media buying strength and valuable exposure in the global marketplace.
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