Americans are feeling better about COVID-19.
As we cross over the one-year anniversary of the COVID-19 lockdown, marketers have begun to see numerous encouraging signs of life as people are venturing out again like no time since the start of the pandemic.
For most people, the 2021 New Year is not about lofty health resolutions. In fact, the only resolution many people seem to have is simply to get through the COVID-19 crisis.
As in other consumer categories, COVID fatigue is having an impact on how people interact with health and wellness brands. While people stuck at home six months ago were inclined to seek new and inventive ways to exercise and take care of themselves, many today seem just as inclined to fall back into more familiar habits.
In Slingshot’s first quarterly Health and Wellness Forecast, we examine how consumers intend to look after themselves as we transition from summer to fall. Is more dieting, exercise, or virtual care in store? What about health and wellness purchases?
The insights revealed in this report will be of great use to marketers in healthcare, general wellness, fitness and more as they plan for engagement in the months ahead.