Anything But Routine
The return of Fall typically means a return to normalcy. Kids are back in school. Those Summer getaways, and the beach bods, are long gone. And many Americans look forward to the return of their daily/weekly routines.
The problem is this Fall is already shaping up to be anything but routine as the pandemic lingers and continues to affect people’s physical, emotional, and mental state.
COVID anxiety is continuing to decline. As American consumers continue to get vaccinated, stress and concerns increasingly dwindle. This is great news for marketers, as most consumers are steadily returning to their pre-pandemic spending and embracing a vaccinated world. However, despite the good news, it’s worth noting that roughly 40% of consumers still have hesitancies surrounding COVID. Brands and marketers must continue to monitor the long-term impacts of COVID anxiety on the marketplace.
For most people, the 2021 New Year is not about lofty health resolutions. In fact, the only resolution many people seem to have is simply to get through the COVID-19 crisis.
As in other consumer categories, COVID fatigue is having an impact on how people interact with health and wellness brands. While people stuck at home six months ago were inclined to seek new and inventive ways to exercise and take care of themselves, many today seem just as inclined to fall back into more familiar habits.
In Slingshot’s first quarterly Health and Wellness Forecast, we examine how consumers intend to look after themselves as we transition from summer to fall. Is more dieting, exercise, or virtual care in store? What about health and wellness purchases?
The insights revealed in this report will be of great use to marketers in healthcare, general wellness, fitness and more as they plan for engagement in the months ahead.