February 9, 2021
Where are consumer appetites turning as we enter 2021?
"COVID fatigue" has had a real impact on the choices people make when it comes to dining out and eating in. Our Winter 2020/2021 Everyday Dining Forecast breaks down the dining trends and behaviors we can expect from consumers in the months ahead. In this comprehensive study, we surveyed over 150 U.S. consumers and regular restaurant goers to reveal what food and restaurant marketers can expect from customers as we head into the first quarter of 2021.
Among the key takeaways:
- Intent to dine out has continued to drop since its peak last summer, suppressed by a combination of cold weather and a year-end surge in COVID cases.
- The economic slowdown continues to play a role in dining choices as well, and with certain audiences can even outweigh concerns about COVID exposure.
- Despite the fact that people are more inclined to cook at home, they're running out of inspiration. That's something smart food brands can help mitigate.
Want to learn more? Download your copy of our Winter 2020/2021 Everyday Dining Forecast by clicking here.