What a difference three months (and over 100 million vaccinations) can make. On the heels of a slow winter for restaurant brands, Americans seem poised to start dining out again in droves. An improving economy and reduced COVID anxiety is driving demand across multiple categories, and food-related brands from restaurants to packaged goods all stand to benefit.
Access the full report to the right.
What does the casual dining market look like heading into the new year?
A late-year resurgence in COVID-19 cases, plus a depressed service economy, have combined to create a 1-2 punch that’s likely to continue having a negative effect on restaurant brands as we enter the New Year. Conversely, packaged goods and food brands will continue to reap the rewards of a shift to more at-home dining.
In this first edition of Slingshot’s Everyday Dining Forecast, we explore how consumer attitudes and behaviors around food and dining are expected to shift as we transition from summer to fall. Will they choose to eat out or at home? What factors will keep them from cooking or dining out more often? And what are the tastes and preferences that will drive their food purchase behavior?