--- title: Circa46 | Senior Advertising & Marketing | Home description: Most advertising to seniors is focused on how a product aids daily living rather than how it enhances life. They don’t make an emotional connection. --- [![Circa46_SlingshotCompany_Logo_White_150](https://www.slingshot.com/hs-fs/hubfs/Circa46_SlingshotCompany_Logo_White_150.png?width=150&height=133&name=Circa46_SlingshotCompany_Logo_White_150.png "Circa46_SlingshotCompany_Logo_White_150")](https://www.slingshot.com/circa46) [![Free Pack](https://no-cache.hubspot.com/cta/default/175116/ac5a4edb-dd5a-4f5a-88fb-0b89dc948bda.png)](https://cta-redirect.hubspot.com/cta/redirect/175116/ac5a4edb-dd5a-4f5a-88fb-0b89dc948bda) [![Buy Now](https://no-cache.hubspot.com/cta/default/175116/cbb29622-d2c4-4fc1-847e-20d2106c3c56.png)](https://cta-redirect.hubspot.com/cta/redirect/175116/cbb29622-d2c4-4fc1-847e-20d2106c3c56) ** ** ** [![Circa46_SlingshotCompany_Logo_White](https://www.slingshot.com/hs-fs/hubfs/Circa46_SlingshotCompany_Logo_White.png?width=75&height=67&name=Circa46_SlingshotCompany_Logo_White.png "Circa46_SlingshotCompany_Logo_White")](https://slingshot.com/circa46) [![Free Pack](https://no-cache.hubspot.com/cta/default/175116/fd350eb2-3800-416d-ae17-636dfeaae51f.png)](https://cta-redirect.hubspot.com/cta/redirect/175116/fd350eb2-3800-416d-ae17-636dfeaae51f) [![Buy Now](https://no-cache.hubspot.com/cta/default/175116/cbb29622-d2c4-4fc1-847e-20d2106c3c56.png)](https://cta-redirect.hubspot.com/cta/redirect/175116/cbb29622-d2c4-4fc1-847e-20d2106c3c56) ** ** ** Search **Menu** ** ** [![Free Pack](https://no-cache.hubspot.com/cta/default/175116/1720dbe2-baea-483c-a9a2-1bda395deef2.png)](https://cta-redirect.hubspot.com/cta/redirect/175116/1720dbe2-baea-483c-a9a2-1bda395deef2) [![Buy Now](https://no-cache.hubspot.com/cta/default/175116/cbb29622-d2c4-4fc1-847e-20d2106c3c56.png)](https://cta-redirect.hubspot.com/cta/redirect/175116/cbb29622-d2c4-4fc1-847e-20d2106c3c56) # Winning the Senior Market [Read the Blog](https://www.slingshot.com/blog?hsLang=en) ![Circa46_Homepage_Senior_Couple](https://www.slingshot.com/hubfs/Circa46_Homepage_Senior_Couple.jpg "Circa46_Homepage_Senior_Couple") ## Advertising to Seniors Misses the Bulls-Eye A problem inherent in most ads directed at seniors is this: messaging is focused on how a product or service aids a senior’s daily living rather than how it enhances life.  That’s because ads are generally created from the perspective of a caregiver or the adult child of the senior, rather than the senior they are meant to reach.  They don’t address the senior’s most important priority – that is, to get the most out of living.  As a result, these ads don’t make an emotional connection; they don’t tug at the senior’s heartstrings. ## "The Most Valuable Generation" CIRCA 46 focuses solely on marketing products and services to the Baby Boomer generation that controls 70% of total American household income and 50% of all consumer spending.  A.C. Nielsen calls them: *“The Most Valuable Generation in the History of Marketing.”* [READ MORE](https://www.slingshot.com/circa46/blog?hsLang=en) ![Circa46_Couple_Sitting](https://www.slingshot.com/hs-fs/hubfs/Circa46_Couple_Sitting.jpg?width=650&name=Circa46_Couple_Sitting.jpg "Circa46_Couple_Sitting") ## Brands We've Helped Thrive ![KMH_logo-1](https://www.slingshot.com/hs-fs/hubfs/KMH_logo-1.png?width=140&name=KMH_logo-1.png "KMH_logo-1") ![Autumn_Leaves_logo-2](https://www.slingshot.com/hs-fs/hubfs/Autumn_Leaves_logo-2.png?width=140&name=Autumn_Leaves_logo-2.png "Autumn_Leaves_logo-2") ![Parsons Group Inc Logo](https://www.slingshot.com/hs-fs/hubfs/Parsons%20Group%20Inc%20Logo.jpg?width=120&name=Parsons%20Group%20Inc%20Logo.jpg "Parsons Group Inc Logo") ![thyssen_krupp_logo-3](https://www.slingshot.com/hs-fs/hubfs/thyssen_krupp_logo-3.jpg?width=120&name=thyssen_krupp_logo-3.jpg "thyssen_krupp_logo-3") ![Encompass_Home_Health_logo](https://www.slingshot.com/hs-fs/hubfs/Encompass_Home_Health_logo.jpg?width=140&name=Encompass_Home_Health_logo.jpg "Encompass_Home_Health_logo") ![First_Presbyterian_Church_logo](https://www.slingshot.com/hs-fs/hubfs/First_Presbyterian_Church_logo.png?width=140&name=First_Presbyterian_Church_logo.png "First_Presbyterian_Church_logo") ![TeleCalm_logo](https://www.slingshot.com/hs-fs/hubfs/TeleCalm_logo.png?width=140&name=TeleCalm_logo.png "TeleCalm_logo") ![The_Senior_Source_logo](https://www.slingshot.com/hs-fs/hubfs/The_Senior_Source_logo.png?width=140&name=The_Senior_Source_logo.png "The_Senior_Source_logo") ![100 Plams](https://www.slingshot.com/hs-fs/hubfs/100%20Plams.png?width=140&name=100%20Plams.png "100 Plams") ![milo](https://www.slingshot.com/hs-fs/hubfs/milo.png?width=140&name=milo.png "milo") ![Waterford](https://www.slingshot.com/hs-fs/hubfs/Waterford.png?width=140&name=Waterford.png "Waterford") ![Cooper_Complete_logo](https://www.slingshot.com/hs-fs/hubfs/Cooper_Complete_logo.png?width=140&name=Cooper_Complete_logo.png "Cooper_Complete_logo") ## Part of a Larger Family CIRCA 46 is brought to you by Slingshot, an award-winning integrated marketing, media and advertising agency that partners with brands of all shapes and sizes to connect with customers and achieve meaningful growth. [VISIT SLINGSHOT](http://slingshot.com) ![Slingshot_Explore_Graphic-01](https://www.slingshot.com/hs-fs/hubfs/Home%20Page/Slingshot_Explore_Graphic-01.png?width=750&name=Slingshot_Explore_Graphic-01.png "Slingshot_Explore_Graphic-01") ## I'm Ready For My Business To Start Thriving. If you’re seeking a strategic and thoughtful partner to help grow your business and improve the health and wellbeing of your customer base, we’d love to hear from you. Please submit a few basics and we’ll be in touch soon! ### Dallas 208 N Market St., Suite 125 Dallas, TX 75202 [469-227-3271](tel:214.634.4411) [ContactUs@Circa46.com](mailto:ContactUs@Circa46.com) [View Map](https://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=Slingshot,+LLC.&aq=0&oq=208+N.+Market+&sll=31.168934,-100.076842&sspn=14.54472,17.20459&vpsrc=6&ie=UTF8&hq=&hnear=208+N+Market+St,+Dallas,+Texas+75202&ll=32.780555,-96.806406&spn=0.006991,0.008401&t=m&z=17&iwloc=A&cid=1109612032792563426) ### Drop us a line Copyright © 2024 Circa 46, a Slingshot company. All Rights Reserved.