A problem inherent in most ads directed at seniors is this: messaging is focused on how a product or service aids a senior’s daily living rather than how it enhances life. That’s because ads are generally created from the perspective of a caregiver or the adult child of the senior, rather than the senior they are meant to reach. They don’t address the senior’s most important priority – that is, to get the most out of living. As a result, these ads don’t make an emotional connection; they don’t tug at the senior’s heartstrings.
CIRCA 46 focuses solely on marketing products and services to the Baby Boomer generation that controls 70% of total American household income and 50% of all consumer spending. A.C. Nielsen calls them: “The Most Valuable Generation in the History of Marketing.”
CIRCA 46 is brought to you by Slingshot, an award-winning integrated marketing, media and advertising agency that partners with brands of all shapes and sizes to connect with customers and achieve meaningful growth.
If you’re seeking a strategic and thoughtful partner to help grow your business and improve the health and wellbeing of your customer base, we’d love to hear from you. Please submit a few basics and we’ll be in touch soon!