---
title: "Marketing to Seniors: Helping Seniors Age-in-Place"
description: Eating right is an important part of staying healthy at any age. But as a person ages, nutritional needs change and age-in-place seniors don’t necessarily focus on eating well-balanced meals.
image: https://www.slingshot.com/hubfs/Circa46_Senior_Eating_Alone.jpg
---
[](https://www.slingshot.com/circa46)
[](https://cta-redirect.hubspot.com/cta/redirect/175116/ac5a4edb-dd5a-4f5a-88fb-0b89dc948bda)
[](https://cta-redirect.hubspot.com/cta/redirect/175116/cbb29622-d2c4-4fc1-847e-20d2106c3c56)
**
** **
[](https://www.slingshot.com/circa46)
[](https://cta-redirect.hubspot.com/cta/redirect/175116/ac5a4edb-dd5a-4f5a-88fb-0b89dc948bda)
[](https://cta-redirect.hubspot.com/cta/redirect/175116/cbb29622-d2c4-4fc1-847e-20d2106c3c56)
**
** **
[](https://slingshot.com/circa46)
[](https://cta-redirect.hubspot.com/cta/redirect/175116/fd350eb2-3800-416d-ae17-636dfeaae51f)
[](https://cta-redirect.hubspot.com/cta/redirect/175116/cbb29622-d2c4-4fc1-847e-20d2106c3c56)
**
** **
Search
**Menu**
** **
[](https://cta-redirect.hubspot.com/cta/redirect/175116/1720dbe2-baea-483c-a9a2-1bda395deef2)
[](https://cta-redirect.hubspot.com/cta/redirect/175116/cbb29622-d2c4-4fc1-847e-20d2106c3c56)
[**Circa46 Blog](https://www.slingshot.com/circa46/blog)
[**Back to All Articles](https://www.slingshot.com/circa46/blog)
# Marketing to Seniors: Helping Seniors Age-in-Place
September 28, 2021
A major senior living operator once told us there are four areas where senior living communities outperform aging-in-place:
1. Ensuring proper nutrition
2. Personal safety and fall prevention
3. Medication management
4. Socialization
While all four areas are interrelated, two tend to go together: nutrition and socialization – or maybe more appropriately, combatting *poor nutrition/eating habits and isolation*.
It is a given that eating right is an important part of staying healthy at any age. But as a person ages, nutritional needs change. And the fact that many older adults have one or more chronic health conditions makes diet and nutrition even more important.
However, age-in-place seniors don’t necessarily focus on eating well-balanced meals. They often tend to eat fewer vegetables, fruits and fish. As you might guess, men are more likely to have a poor diet than women.
What may seem like an obvious solution to the nutrition problem would be meal delivery services that provide meals specifically prepared for seniors – meals that might provide smaller portions; offer variety in terms of the meats, vegetables and fruits included; formulated with a mix of nutrients that are important for maintaining health, ranging from proteins for muscle mass to calcium to keep bones strong to dietary fiber that keeps the digestive tract functioning well.
The problem with this solution is that when such prepared meals are delivered to a senior’s home, that does not mean the senior will necessarily eat that meal!
**Eating Alone**
An often overlooked fact is that as people age, the chances of them *eating alone* increase. Roughly one in four seniors live alone and usually eat alone. It should come as no surprise that this can impact their eating patterns.
A 2015 study conducted by Queensland University of Technology suggests “living alone may represent a barrier to healthy eating that is related to the *cultural* and *social *roles of food and cooking. For example, a lack of motivation and enjoyment in cooking and/or eating alone often leads to people preparing simple or ready-made meals that may lack key nutrients. *The absence of support or encouragement to comply with healthy eating guidelines and difficulty in managing portion control were also factors influencing diet*.”
Food and social interaction are deeply intertwined. (The negative effects of extreme social distancing policies senior living communities were forced to implement early into the COVID-19 pandemic bear this out. Loneliness among many elderly who were served all meals in their rooms contributed to a loss of appetite and generally poorer nutrition.) For businesses that serve older adults, this relationship between eating and socialization creates a potential marketing opportunity!
**An Opportunity for Marketers**
There are companies that provide prepared meal delivery, with offerings that are created specifically for aging adults. There are also businesses that deliver socialization for the elderly at many levels, including home care providers and community services with a senior focus. However, there is not a lot of crossover between the two.
The relationship between nutrition and social interaction for the elderly creates an opportunity for marketers. Creation of business models that combine the two could deliver significant benefits for age-in-place seniors, while delivering profits to the marketers who implement them. For example, creation of dinner clubs where seniors who are living alone might meet together on a regular basis to eat professionally-prepared meals, created specifically to provide for those seniors’ nutritional needs.
Some home care providers offer meal preparation. That service could be expanded to include having the home care provider’s staff actually join the senior to eat the meal, as opposed to simply preparing and serving it.
The point is this: age-in-place seniors need more than a balanced meal placed before them. They need engagement with others, whom they care about. Services that combine these two needs can impact a senior’s life for the better.
Not to mention, make a profit doing so.
## Comments
### About This Blog
This is where you give the visitor a brief introduction to both this blog and your company. Keep it short. [More →](https://www.slingshot.com/blog)
- [Recent](https://www.slingshot.com/circa46/blog/marketing-to-seniors-helping-seniors-age-in-place#recent)
- [Archive](https://www.slingshot.com/circa46/blog/marketing-to-seniors-helping-seniors-age-in-place#archive)
- [advertising (2)](https://www.slingshot.com/circa46/blog/tag/advertising)
- [affluent consumers (1)](https://www.slingshot.com/circa46/blog/tag/affluent-consumers)
- [Baby Boomers (7)](https://www.slingshot.com/circa46/blog/tag/baby-boomers)
- [caregivers (1)](https://www.slingshot.com/circa46/blog/tag/caregivers)
- [generation X (1)](https://www.slingshot.com/circa46/blog/tag/generation-x)
- [marketing (4)](https://www.slingshot.com/circa46/blog/tag/marketing)
- [millennials (1)](https://www.slingshot.com/circa46/blog/tag/millennials)
- [websites (1)](https://www.slingshot.com/circa46/blog/tag/websites)
[More...](https://www.slingshot.com/circa46/blog/marketing-to-seniors-helping-seniors-age-in-place#)
- [March 2020 (2)](https://www.slingshot.com/circa46/blog/archive/2020/03)
- [January 2021 (2)](https://www.slingshot.com/circa46/blog/archive/2021/01)
- [March 2021 (2)](https://www.slingshot.com/circa46/blog/archive/2021/03)
- [October 2023 (2)](https://www.slingshot.com/circa46/blog/archive/2023/10)
- [February 2020 (1)](https://www.slingshot.com/circa46/blog/archive/2020/02)
- [April 2020 (1)](https://www.slingshot.com/circa46/blog/archive/2020/04)
- [May 2020 (1)](https://www.slingshot.com/circa46/blog/archive/2020/05)
- [June 2020 (1)](https://www.slingshot.com/circa46/blog/archive/2020/06)
- [July 2020 (1)](https://www.slingshot.com/circa46/blog/archive/2020/07)
- [August 2020 (1)](https://www.slingshot.com/circa46/blog/archive/2020/08)
- [September 2020 (1)](https://www.slingshot.com/circa46/blog/archive/2020/09)
- [October 2020 (1)](https://www.slingshot.com/circa46/blog/archive/2020/10)
- [November 2020 (1)](https://www.slingshot.com/circa46/blog/archive/2020/11)
- [December 2020 (1)](https://www.slingshot.com/circa46/blog/archive/2020/12)
- [February 2021 (1)](https://www.slingshot.com/circa46/blog/archive/2021/02)
- [April 2021 (1)](https://www.slingshot.com/circa46/blog/archive/2021/04)
- [May 2021 (1)](https://www.slingshot.com/circa46/blog/archive/2021/05)
- [June 2021 (1)](https://www.slingshot.com/circa46/blog/archive/2021/06)
- [July 2021 (1)](https://www.slingshot.com/circa46/blog/archive/2021/07)
- [August 2021 (1)](https://www.slingshot.com/circa46/blog/archive/2021/08)
- [September 2021 (1)](https://www.slingshot.com/circa46/blog/archive/2021/09)
- [November 2021 (1)](https://www.slingshot.com/circa46/blog/archive/2021/11)
- [December 2021 (1)](https://www.slingshot.com/circa46/blog/archive/2021/12)
- [February 2022 (1)](https://www.slingshot.com/circa46/blog/archive/2022/02)
- [April 2022 (1)](https://www.slingshot.com/circa46/blog/archive/2022/04)
- [May 2022 (1)](https://www.slingshot.com/circa46/blog/archive/2022/05)
- [July 2022 (1)](https://www.slingshot.com/circa46/blog/archive/2022/07)
- [August 2022 (1)](https://www.slingshot.com/circa46/blog/archive/2022/08)
- [September 2022 (1)](https://www.slingshot.com/circa46/blog/archive/2022/09)
- [October 2022 (1)](https://www.slingshot.com/circa46/blog/archive/2022/10)
- [December 2022 (1)](https://www.slingshot.com/circa46/blog/archive/2022/12)
- [January 2023 (1)](https://www.slingshot.com/circa46/blog/archive/2023/01)
- [March 2023 (1)](https://www.slingshot.com/circa46/blog/archive/2023/03)
- [April 2023 (1)](https://www.slingshot.com/circa46/blog/archive/2023/04)
- [June 2023 (1)](https://www.slingshot.com/circa46/blog/archive/2023/06)
- [September 2023 (1)](https://www.slingshot.com/circa46/blog/archive/2023/09)
- [December 2023 (1)](https://www.slingshot.com/circa46/blog/archive/2023/12)
- [January 2024 (1)](https://www.slingshot.com/circa46/blog/archive/2024/01)
- [February 2024 (1)](https://www.slingshot.com/circa46/blog/archive/2024/02)
- [April 2024 (1)](https://www.slingshot.com/circa46/blog/archive/2024/04)
- [June 2024 (1)](https://www.slingshot.com/circa46/blog/archive/2024/06)
- [August 2024 (1)](https://www.slingshot.com/circa46/blog/archive/2024/08)
- [October 2024 (1)](https://www.slingshot.com/circa46/blog/archive/2024/10)
- [November 2024 (1)](https://www.slingshot.com/circa46/blog/archive/2024/11)
- [January 2025 (1)](https://www.slingshot.com/circa46/blog/archive/2025/01)
- [February 2025 (1)](https://www.slingshot.com/circa46/blog/archive/2025/02)
- [April 2025 (1)](https://www.slingshot.com/circa46/blog/archive/2025/04)
- [September 2025 (1)](https://www.slingshot.com/circa46/blog/archive/2025/09)
- [October 2025 (1)](https://www.slingshot.com/circa46/blog/archive/2025/10)
[More...](https://www.slingshot.com/circa46/blog/marketing-to-seniors-helping-seniors-age-in-place#)
### Are you ready for your business with the lucrative senior market to start thriving? We’d love to hear from you.
### Dallas
208 N Market St., Suite 125
Dallas, TX 75202
[469-227-3271](tel:214.634.4411)
[ContactUs@Circa46.com](mailto:ContactUs@Circa46.com)
[View Map](https://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=Slingshot,+LLC.&aq=0&oq=208+N.+Market+&sll=31.168934,-100.076842&sspn=14.54472,17.20459&vpsrc=6&ie=UTF8&hq=&hnear=208+N+Market+St,+Dallas,+Texas+75202&ll=32.780555,-96.806406&spn=0.006991,0.008401&t=m&z=17&iwloc=A&cid=1109612032792563426)
### Drop us a line
Copyright © 2024 Circa 46, a Slingshot company. All Rights Reserved.
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Circa46",
"url" : "https://www.slingshot.com/circa46/blog/author/circa46"
},
"dateModified" : "2021-10-04T01:49:37.645Z",
"datePublished" : "2021-09-28T19:20:34.000Z",
"headline" : "Marketing to Seniors: Helping Seniors Age-in-Place",
"image" : [ "https://www.slingshot.com/hubfs/Circa46_Senior_Eating_Alone.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://www.slingshot.com/circa46/blog/marketing-to-seniors-helping-seniors-age-in-place",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.slingshot.com/hubfs/Slingshot%20Nov%202019/Slinshot_logo.png"
},
"name" : "Slingshot, LLC"
}
}
```