The perfect balance of sweet and sour.


The Teeth

Warheads had a legion of teenaged, Extreme Sour candy fans, but they didn’t want to leave out those with a softer palate. So, they created Sour Chewy Cubes to add something sweeter on the sour spectrum.

To build awareness around the new, sweeter offering we introduced our teen market to Sweet and Sour Tooth. Always at odds, but agreeing on just one thing: Warheads Sour Chewy Cubes are the perfect balance of sweet and sour.

First, we created a series of videos featuring their banter in relatable situations.

Chattering Teeth

The Teeth then took over the Warheads Facebook, Instagram and Twitter accounts, continuing their banter and inviting users to join in their never-ending scuffle.