A Vision for Launching and Beyond
From here, we progressed toward a summer 2018 launch. First on the docket was showing people that this in-the-works community was going to be an extraordinary place to put down roots. So, we started planting seeds. We created a series of videos, dubbed our Vision Videos, that told the natural story of the community. The videos were released one-by-one, like a story unfolding, and invited users to explore our unique landing page.
Then, while Newland was building a modern village, we continued building and implementing advertising that drove excitement and home sales. Our team targeted prospective buyers and realtors using standard demo, contextual and behavioral targeting. To reach our audience, we ran a mix of traditional and digital media that leveraged a variety of tactics such as geofencing, native and social lead gen ads. Our print strategy placed our ads in a variety of local DFW publications, which even led to special features on The Grove Frisco from certain magazines known as sources for realtors and homebuyers. With these powerful media tactics and creative, we launched a holistic campaign that effectively drove leads and conversions for The Grove Frisco in the time leading up to the grand opening and beyond.
