Terminix wanted to get away from their image as “Ruthless Bug Killers.” So we created this campaign that shows how amazing nature is as long as it stays outside. The moment these wondrous creatures cross into our homes, they become “pests” and something must be done. Keep your house yours with Terminix.
In addition to TV, we shot a whole new image library portraying the Terminix technician as someone you might actually let inside your home.