Changing perceptions. Growing market share.
- 12% year over year revenue growth
- 9% increase in room nights
- 9:1 ROAS
For years, travelers perceived Omni as a business hotel brand– the place you stay when in town for meetings, events, or a convention. Rarely was the brand top of mind when it came to leisure travel, even though Omni had over 50 unique hotel and resort properties nationwide, each offering unforgettable family friendly experiences. It was time for an integrated campaign to change that perception.
Our goal was to reframe Omni as an unrivaled destination for summer vacation experiences, then connect those experiences to the people for whom they matter most: families.
The core idea for connecting with those families? Time is fleeting. Your kids aren’t getting any younger, so every vacation is a chance to make the memories that will last a lifetime for you and them.
In short, These Are The Days.
