Conifer Health Solutions
Conifer Health Solutions helps forward-thinking healthcare decision-makers succeed, especially when it comes to navigating challenging times like healthcare reform. Always one step ahead of the curve, Conifer looks for like-minded partners that aren’t afraid to take a few risks for the sake of the big picture. This insight led us to the “Visionaries Wanted” strategy, where we took a dry and highly misunderstood topic and gave it a dignified life in a sea of ordinary.
The healthcare business solutions category is heavily saturated and misrepresented by cliché images of CEOs in suits and stock imagery of doctors and nurses smiling with patients. We repositioned a partnership with Conifer as an exclusive club for visionary leaders in which each member is celebrated and rewarded with a badge of honor for their bravery in leading industry change, not just standing by and watching it.