Might Happen, Will Happen
Since American Home Shield was the industry leader, we knew that explaining the benefit of a home warranty to consumers would lead to increased awareness and sales. The only question was how do we explain it in a simple and attention-grabbing way?
That’s how Might Happen, Will Happen was born. This D2C campaign used over-the-top scenarios to highlight how a home warranty protected your home from ordinary wear and tear not covered by your homeowners insurance.
