If you love geeking out on all things media, we can’t wait to tell you more. If, on the other hand, you know media is essential but the details make you go cross-eyed, here’s the elevator pitch: We offer full funnel capabilities so you can reach and engage the right audience across all channels and devices, leading to actions that drive real business growth. Media nerds, please proceed.
Quantitative communication thresholds definition. Geographic tiering. Predictive ROI opportunity indexing.
Audience research beyond demographics: custom segmentation with attitudes and behaviors. Consumption habits, platforms, devices.
Upfront goal and KPI funnel structure. Design and tracking implementation.
National upfront and scatter. Local TV, radio, cable interconnect, zone or unwired. Added value and promo negotiation. Talent or on-premise activation. OTT and CTV.
Any screen, any device. Engagement and conversion. Programmatic banners, native content, interactive rich media, site-direct partnerships, streaming audio and video.
In-house license to OOH ad tech data platform optimizes billboard locations. Sophisticated mapping tools. Unique transit, alternative installations and street teams. Planning expertise backed by one of the largest industry volume buyers.
Full power of Google’s marketing platforms. Drive quality traffic through SEM, display, and YouTube. Access to beta products only available to Premier agency partners.
All formats – basic and premium. Action-oriented campaigns. Customized messaging matched to custom audience segments. Influencers and follower engagement.
National magazines. Consumer and B2B publications. Major market newspapers and digital affiliates. Community papers and direct mail. Cross-platform tracking to make on-page CTAs work harder.
A/B testing. Offline attention scores. Multi-channel brand tracker integration. Pre- and post-campaign benchmarks. Control vs. exposed ad-attributable lift studies.
Quick views on the KPIs that matter most. Thoughtful insights, automated reports and custom dashboards. Location tracking, seamless cross-device views, assisted attribution and more.
Go-live operations, trafficking accuracy, and tagging implementation. Underdelivery and pacing stewardship. Viewability requirements and makegood negotiation. Liability management.
More research power under the hood than you would expect from a mid-sized independent.
Major buys require major buying systems.
Accountability is crucial, along with radical transparency.
We’ve been around the block a time or two.
We do our homework. Every media recommendation is rooted in the tremendous horsepower of leading research providers. More than just one or two subscriptions, we have in-house access to nearly all the major studies and surveys you could hope for, at the national and local level.
With licenses and subscriptions to Freewheel (Strata) including Eleven, S-Traffic, all major electronic invoicing plugins, Nielsen ratings, SRDS, SQAD Universe and Boohma - we've got it all. Digital adserving handled either through Sizmek or DCM pending client preference. You can be assured that your buys are being managed via industry-standard interfaces, benchmarked against competitive and historical pricing, and are trafficked and reconciled accurately.
When the campaign goes live, the work has only just begun. Going beyond just campaign delivery, we’re obsessed with illuminating real performance. Well-versed in myriad technologies, we tailor this set of tools to each client’s unique needs in order to make sure each dollar is doing its job.
In the past few years, the Slingshot media team has:
If you need a partner who is as energetic, passionate and committed to real growth as you are, then give us a shout. We'd love to talk. Don't be surprised if we've already started thinking about ways to help your business.
If you offer innovative solutions and are looking for agency partners to help our clients grow, let's get to know each other. We'd love to see an overview of your capabilities and get the ball rolling.