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Prepare to move the needle.

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If you love geeking out on all things media, we can’t wait to tell you more. If, on the other hand, you know media is essential but the details make you go cross-eyed, here’s the elevator pitch: We offer full funnel capabilities so you can reach and engage the right audience across all channels and devices, leading to actions that drive real business growth. Media nerds, please proceed.

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Three Core Service Pillars

SS_Website Icons_Large Media_RESEARCH STRATEGY & PLANNING

 

Research, Strategy & Planning

SS_Website Icons_Large Media_BUYING AND CAMPAIGN MANAGEMENT

 

Buying & Campaign Management

SS_Website Icons_Large Media_ANALYTICS AND PERFORMANCE INSIGHTS

 

Analytics & Performance Insights

Stuff We're Great At

INVESTMENT MODELING

Investment Modeling

Quantitative communication thresholds definition. Geographic tiering. Predictive ROI opportunity indexing.

AUDIENCE ANALYSIS

Audience Analysis

Audience research beyond demographics: custom segmentation with attitudes and behaviors. Consumption habits, platforms, devices.

MEASUREMENT ARCHITECTURE

Measurement Architecture

Upfront goal and KPI funnel structure. Design and tracking implementation.

BROADCAST

Broadcast

National upfront and scatter. Local TV, radio, cable interconnect, zone or unwired. Added value and promo negotiation. Talent or on-premise activation. OTT and CTV.

DIGITAL

Digital

Any screen, any device. Engagement and conversion. Programmatic banners, native content, interactive rich media, site-direct partnerships, streaming audio and video.

OUT-OF-HOME

Out-of-Home

In-house license to OOH ad tech data platform optimizes billboard locations. Sophisticated mapping tools. Unique transit, alternative installations and street teams. Planning expertise backed by one of the largest industry volume buyers.

GOOGLE ECOSYSTEM

Google Ecosystem

Full power of Google’s marketing platforms. Drive quality traffic through SEM, display, and YouTube. Access to beta products only available to Premier agency partners.

PAID SOCIAL

Paid Social

All formats – basic and premium. Action-oriented campaigns. Customized messaging matched to custom audience segments. Influencers and follower engagement.

PRINT

Print

National magazines. Consumer and B2B publications. Major market newspapers and digital affiliates. Community papers and direct mail. Cross-platform tracking to make on-page CTAs work harder.

OPTIMIZATION ON ANY PLATFORM

Optimization on Any Platform

A/B testing. Offline attention scores. Multi-channel brand tracker integration. Pre- and post-campaign benchmarks. Control vs. exposed ad-attributable lift studies.

DASHBOARDS AND REPORTING

Dashboards and Reporting

Quick views on the KPIs that matter most. Thoughtful insights, automated reports and custom dashboards. Location tracking, seamless cross-device views, assisted attribution and more.

OPERATIONS AND FINANCIALS

Operations and Financials

Go-live operations, trafficking accuracy, and tagging implementation. Underdelivery and pacing stewardship. Viewability requirements and makegood negotiation. Liability management.

Why We're Different

Resources

More research power under the hood than you would expect from a mid-sized independent.

Buying Tools

Major buys require major buying systems.

Tech Stack

Accountability is crucial, along with radical transparency.

Not Our First Rodeo

We’ve been around the block a time or two.

Resources

We do our homework.  Every media recommendation is rooted in the tremendous horsepower of leading research providers.  More than just one or two subscriptions, we have in-house access to nearly all the major studies and surveys you could hope for, at the national and local level.

Buying Tools

With licenses and subscriptions to Freewheel (Strata) including Eleven, S-Traffic, all major electronic invoicing plugins, Nielsen ratings, SRDS, SQAD Universe and Boohma - we've got it all. Digital adserving handled either through Sizmek or DCM pending client preference. You can be assured that your buys are being managed via industry-standard interfaces, benchmarked against competitive and historical pricing, and are trafficked and reconciled accurately.

Tech Stack

When the campaign goes live, the work has only just begun.  Going beyond just campaign delivery, we’re obsessed with illuminating real performance.  Well-versed in myriad technologies, we tailor this set of tools to each client’s unique needs in order to make sure each dollar is doing its job.

Not Our First Rodeo

In the past few years, the Slingshot media team has:

  • Pioneered industry standard viewability thresholds. 
  • Inked the ad industry’s first deal based on attention quality metrics.
  • Purchased national network and cable television including high profile buys in Super Bowl pregame shows, the ACM awards and March Madness.
  • Bought local spot TV, cable and radio in nearly 100 markets across the country.
  • Planned and placed media in 10 countries globally in all vehicles and channels both directly and via our AMIN partner agencies.
  • Tracked digital advertising directly to brick and mortar store attribution with lift rates far higher than vendor benchmarks.
  • Developed a proprietary KPI equation to incorporate both quantity and quality of media-driven client site traffic.
  • Enrolled numerous clients in Google’s new dynamic copy beta campaigns within one month of Google’s release.

Media Certifications

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Brands We’ve Worked With

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CLIENT INQUIRIES

VENDOR INQUIRIES

Let's do this.

If you need a partner who is as energetic, passionate and committed to real growth as you are, then give us a shout. We'd love to talk. Don't be surprised if we've already started thinking about ways to help your business.

Let's partner up.

If you offer innovative solutions and are looking for agency partners to help our clients grow, let's get to know each other. We'd love to see an overview of your capabilities and get the ball rolling.