Prepare to move the needle.

Resources

We do our homework.  Every media recommendation is rooted in the tremendous horsepower of leading research providers.  More than just one or two subscriptions, we have in-house access to nearly all the major studies and surveys you could hope for, at the national and local level.

Buying Tools

With licenses and subscriptions to Freewheel (Strata) including Eleven, S-Traffic, all major electronic invoicing plugins, Nielsen ratings, SRDS, SQAD Universe and Boohma - we've got it all. Digital adserving handled either through Sizmek or DCM pending client preference. You can be assured that your buys are being managed via industry-standard interfaces, benchmarked against competitive and historical pricing, and are trafficked and reconciled accurately.

Tech Stack

When the campaign goes live, the work has only just begun.  Going beyond just campaign delivery, we’re obsessed with illuminating real performance.  Well-versed in myriad technologies, we tailor this set of tools to each client’s unique needs in order to make sure each dollar is doing its job.

Not Our First Rodeo

In the past few years, the Slingshot media team has:

• Pioneered industry standard viewability thresholds. 
• Inked the ad industry’s first deal based on attention quality metrics.
• Purchased national network and cable television including high profile buys in Super Bowl pregame shows, the ACM awards and March Madness.
• Bought local spot TV, cable and radio in nearly 100 markets across the country.
• Planned and placed media in 10 countries globally in all vehicles and channels both directly and via our AMIN partner agencies.
• Tracked digital advertising directly to brick and mortar store attribution with lift rates far higher than vendor benchmarks.
• Developed a proprietary KPI equation to incorporate both quantity and quality of media-driven client site traffic.
• Enrolled numerous clients in Google’s new dynamic copy beta campaigns within one month of Google’s release.