Mary Kay, Inc. names Slingshot agency of record.

January 6, 2020


Dallas-based Slingshot has been named National Advertising Agency of Record for Mary Kay, Inc.  Initial work will be focused on media strategy, planning, buying, and analytics.

“The team at Slingshot will be pivotal in reaching and engaging our audience in innovative ways,” said Regena Pipkin, Director of U.S. Marketing. “One of the reasons we chose Slingshot was their wide-lens perspective on the customer journey and the potential media solutions to do that.” 

“Mary Kay is an iconic brand, and one I’ve always admired as a legendary business leader who empowers women and inspires confidence,” added Charlotte Carter, Slingshot VP of Media and Communication Planning. “It’s such an excellent fit for Slingshot, where we thrive on that same entrepreneurial spirit.  Mary Kay was a woman ahead of her time, and we’re thrilled to be honoring her legacy as we evolve the media campaigns to be more integrated across platforms and move the brand into a new era of future growth.”

Based in Addison, Texas, Mary Kay is a multibillion-dollar company with millions of independent sales force members in nearly 40 countries.

“Few brands in the beauty space carry as much clout as Mary Kay,” said Slingshot President and Chief Operating Officer David Young. “The name is recognized the world over. Everyone at Slingshot is beyond thrilled to be taking on this exciting assignment.”

About Slingshot, LLC

Slingshot is a privately held, independent full-service agency that provides marketing and advertising solutions to reach today’s distracted consumer.  Incorporated in 1995 and heading into its 25th anniversary in 2020, the agency’s clients include UT Southwestern, Invitation Homes, The Dallas Museum of Art, Newland Communities, and Farm Bureau Financial Services. Services include offline and digital advertising solutions, brand and digital strategy, media planning and buying, and creative development. For more information, visit

About Mary Kay

One of the original glass ceiling breakers, Mary Kay Ash founded her beauty company more than 56 years ago with three goals: develop rewarding opportunities for women, offer irresistible products, and make the world a better place. That dream has blossomed into a multibillion-dollar company with millions of independent sales force members in nearly 40 countries. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skin care, color cosmetics and fragrances. Mary Kay is committed to empowering women and their families by partnering with organizations from around the world, focusing on supporting cancer research, protecting survivors from domestic abuse, beautifying our communities, and encouraging children to follow their dreams. Mary Kay Ash’s original vision continues to shine—one lipstick at a time. Learn more at