Woodford Reserve

Selling bourbon through word-of-mouth.

01 WORE 2Shot

02 WR Openbook

To help make Woodford Reserve Kentucky Straight Bourbon the bourbon to recommend, we set out to influence the influencers. So we created a grassroots program to engage bartenders. In key markets we organized private tasting parties with renowned local chefs and invited bartenders to join us for a special evening. The Book of Bourbon was created to incent them, inform them, and inspire them to become a bourbon connoisseur. We even gave them a taste of our premium Kentucky bourbon hidden within the pages of the book. Tell me more about this project.

CLIENT
Woodford Reserve

CAPABILITIES
Design, Packaging, Direct Mail, Collateral

VERTICAL
Consumer Packaged Goods

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