Everyone has a Sweet Tooth. Everyone has a Sour Tooth. Meet… The Teeth. Always at odds, we created a series of webisodes featuring their banter in humorous, relatable situations to our teen market.
The Teeth took over the WARHEADS Facebook, Instagram and Twitter accounts, continuing their banter and inviting users to join in their never-ending scuffle. They also created their own TUMBLR page with the help of their friend, Blue Tooth.
For finicky teenage sour tastes, WARHEADS offers a spectrum of sour intensity, starting with the sweetest of sours: WARHEADS Sour Chewy Cubes. Already having a legion of Extreme Sour candy fans, the challenge was to build awareness of the new, sweeter chewy cubes and brand WARHEADS as the sour candy that satisfies even the most discriminating sour tastes.
Webisodes, Social Media