You too can stop Tex-Mex injustice. Through in-store and online efforts, we invited people to stage their own Taco Interventions and show their friends and family what real Tex-Mex should taste like.
Beans made from powder. Tacos covered in glowing orange cheese dust. For too long, we’ve suffered the shame of Tex-Mex injustice. Taco Bueno wanted to put an end to it. After all, they’ve been making fresh Tex-Mex before fresh was even fresh. To lead their crusade, we created a hero who stands for quality and all things Bueno. On his trusty bull, he roams the land, avenging those suffering the injustice – and indigestion – of inferior Tex-Mex. But he can’t do it alone. So we asked the community to stage interventions of their own. Because you deserve Bueno.
Broadcast, Digital, POP
Restaurant & Retail