To evolve White Cloud’s existing campaign featuring real families, we’re telling the story of a different kind of family. One with a four-legged member who is just as much family as anyone else. Through a series of engaging online videos and stills, Whitney, Stu and Cody prove that family is whoever you say it is.
We’ve also been tasked with communicating White Cloud product attributes in new and engaging ways, whether it’s a #1 rating by a leading consumer publication or the environmental benefits of the Green Earth line.
Print, Digital, Online Video, Media, Branding & Strategy
Consumer Packaged Goods