To make people think of Frymire when they think of fixing the A/C, we used outdoor during the height of this busy season to reach people in Frymire’s geographic footprint. And, we used word-play and wit to make people notice and remember what would otherwise be just another billboard about air conditioning. It’s considered one of the most memorable outdoor boards in Dallas and plagiarized by competitors across the country. Tell me more about this project.
Retail & Restaurant