American Home Shield

Destroying the idea that Homeowners Insurance is all you need.

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Let’s face it—your air conditioner is going to die. So will your refrigerator, and your furnace, and your washing machine. And when it happens, your Homeowners Insurance won’t cover it. But a Home Warranty Plan from American Home Shield will. To help homeowners around the country understand this important difference between the two, our campaign illustrates just how likely they are to use each option. Because in the end, it’s not a matter of IF you’ll need a home warranty, but WHEN. Tell me more about this project.

CLIENT
American Home Shield

CAPABILITIES
Broadcast, Online Video, Interactive

VERTICAL
Retail & Restaurant

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