Viewability is not a new concept
This month’s blog post comes from Charlotte Hudson Carter, VP, Media and Communication Planning.
The topic of viewability is arguably one of the hottest in the digital industry right now, but the discussion is being driven by “digital only” entities in most cases, which is hindering its advances. Many agencies today are still siloed between digital and traditional teams, but Slingshot has always felt strongly that our “platform agnostic” approach to full service work, where team members are responsible for all vehicles together, is best for our clients.
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Charlotte possesses the rare combination of quantitative expertise and the ability to inspire her team. In fact, in high school she was named “AP Physics Student of the Year” the same day she was awarded “Varsity Cheerleading MVP” – which proves how her analytical mind and contagious enthusiasm thrive together. Prior to joining Slingshot in 2008, Charlotte worked in brand media at The Richards Group, and her work has won an international OMMA, earned national recognition by MEDIA Magazine and scored many gold and silver trophies in the local arena too, across such accounts as the Florida Department of Citrus, GameStop, Susan G. Komen, Fuel Rewards/Shell Oil, VeeV Spirits, Corner Bakery Café, and SMU Cox. Charlotte is a country music aficionado, an interior design hobbyist and a Texas Longhorn. She and her husband, both Dallas natives, dote on their two young daughters and their yellow Labrador.