Digital Media Consumption Changes Consumer Behavior
Back in the day, when I started planning media at The Bloom Agency here in Dallas (now part of Publicis), the trick was finding your consumers where they were consuming media, be that TV, Radio, Print or Outdoor (yep, that was about it, and you could reach 96% of US Households by simply airing spots on the three major television networks). Part of the change today is that there is so much more media variety available (fragmentation), and part of the problem is that people are doing more than one thing at once.
Read more from Owen Hannay about Marketing in the Age of Distraction® at butterfly.slingshot.com.
In the last two decades our culture, and therefore our behaviors, have gone through a sea change. This is largely due to the impact of the Digital Age on how your customers are living their lives. It calls for a seismic shift in how we think about marketing, not just a tweak of our tactics.
Over the course of Slingshot’s 20th anniversary year we will examine this shift with a deep look at the new lenses through which all marketing and advertising decisions must be made. We will help you learn how to "be the butterfly" that captures attention in the age of distraction.
– Owen Hannay, Founder and CEO, Slingshot