Early Clues: How Slingshot's History Set Us Up to Find the Butterfly
None of what we are talking about sprang fully formed from my mind (or anyone else’s) – rather it has been a journey of learning that has taken twenty years. In this post I am going to introduce some of the things that we have seen that have led us to the early ideas about Marketing in the age of Distraction® in the first place.
Read more from Owen Hannay about Marketing in the Age of Distraction® at butterfly.slingshot.com.
In the last two decades our culture, and therefore our behaviors, have gone through a sea change. This is largely due to the impact of the Digital Age on how your customers are living their lives. It calls for a seismic shift in how we think about marketing, not just a tweak of our tactics.
Over the course of Slingshot’s 20th anniversary year we will examine this shift with a deep look at the new lenses through which all marketing and advertising decisions must be made. We will help you learn how to "be the butterfly" that captures attention in the age of distraction.
– Owen Hannay, Founder and CEO, Slingshot