White Paper:
Working hard, or playing with the future?

You may have noticed that we are nerdy (and proud of it). Emerging tech and app updates makes us giggle with excitement. With each new app release or digital innovation, our love for the tech space grows. Our newest obsession (and current tech trend darling) is Virtual Reality.

Virtual Reality (VR) is a fully immersive computer-simulated environment that gives users the perception of being in an alternate surrounding. This is most commonly achieved through a headset equipped with VR technology. There are at least eight consumer-available head mounted displays, or HMDs, and 30+ in development. The devices with the most buzz are Samsung Gear VR, Google Cardboard, and Oculus Rift. Oculus VR is anticipated to become a market leader (they were purchased by Facebook for $2 billion in 2014), but is currently only available as a development kit. Rumor has it that the set will be released fall 2015 or early 2016.

Thanks to Owen’s willingness to try anything, we have our very own Samsung Gear VR. With the required Samsung Galaxy Note 4 strapped in, meeting rooms have transformed into front row seats at concerts, landmarks across the globe, and adventures like downhill skiing.

Virtual Reality goes one step beyond video games that put users in an interactive world; it alters their perception of reality. In order for our brains to perceive a virtual environment, the VR headset tracks head motion and has virtual interactivity to deliver a truly immersive and engaging experience.

Kristy Ladner, VP of Digital Presence, isn’t ashamed of her love for Virtual Reality, even admitting to having withdrawals after lending the Samsung Gear VR to another Slingshotter.

“I was skeptical at first, but the more situations I experienced without ever leaving my seat, the more I could see the applications for our clients and my own enjoyment in the future,” said Kristy Ladner, VP of Digital Presence. “It’s a whole new level of storytelling when your tummy does that flip-flop thing because you feel like you’re actually on top of that tall building.”

Virtual Reality’s primary implementation is delivering fully immersive branded experiences that are as interactive as they are memorable. VR allows brands to create real experiences everywhere, meaning we can experience an event, a product, a service—an environment, both real and computer-generated.

We are extremely excited to offer this thinking and subsequent technology to our clients soon, but for now, a deep-sea dive in the Great Barrier Reef is happening in our Main Conference Room.

VR Group

Posted Tue, Feb 10, 2015 by Whitney Redman in White Papers