"Oh, look there's a butterfly" - Marketing in the age of distraction™
If you're trying to market something, anything at all, and you feel like what you're doing is a whole lot less effective than it used to be, you're not alone.
Read more from Owen Hannay about Marketing in the Age of Distraction® at butterfly.slingshot.com.
In the last two decades our culture, and therefore our behaviors, have gone through a sea change. This is largely due to the impact of the Digital Age on how your customers are living their lives. It calls for a seismic shift in how we think about marketing, not just a tweak of our tactics.
Over the course of Slingshot’s 20th anniversary year we will examine this shift with a deep look at the new lenses through which all marketing and advertising decisions must be made. We will help you learn how to "be the butterfly" that captures attention in the age of distraction.
– Owen Hannay, Founder and CEO, Slingshot