Implications for B2B Marketing
Here at Slingshot, we talk a lot about how marketing to business-to-business buyers should be similar to how we market to consumers. Just because someone comes to work with a briefcase in hand doesn’t suddenly change them into a different person. The principles of Marketing in the Age of Distraction™ apply as much in a B2B environment as they do in any other environment.
Read more from Owen Hannay about Marketing in the Age of Distraction® at butterfly.slingshot.com.
In the last two decades our culture, and therefore our behaviors, have gone through a sea change. This is largely due to the impact of the Digital Age on how your customers are living their lives. It calls for a seismic shift in how we think about marketing, not just a tweak of our tactics.
Over the course of Slingshot’s 20th anniversary year we will examine this shift with a deep look at the new lenses through which all marketing and advertising decisions must be made. We will help you learn how to "be the butterfly" that captures attention in the age of distraction.
– Owen Hannay, Founder and CEO, Slingshot