Slingshot Spins Pizza In New Direction
Dallas Agency Scores Pizza Inn Dough
DALLAS – (July 25, 2013) – Pizza Inn, Inc. (NASDAQ: PZZI) hired Dallas-based Slingshot LLC to elevate its flagship Pizza Inn brand out of the pizza wars. Millennials, young families and pizza-lovers will get a taste of new promotional efforts this summer with traditional paid advertising, point-of-sale displays plus category-breakthrough digital and mobile efforts. The $1.4 million assignment confirms Slingshot as agency of record for Pizza Inn, responsible for all communications work beginning with brand repositioning efforts. Paid ads and other marketing messages will appear in 44 media markets among 16 states this summer.
“Today, our guests consume media across a variety of channels,” said Flynn Dekker, Chief Marketing Officer of Dallas-based Pizza Inn. “Slingshot not only understands all the channels available, they also understand our guests’ behavior. We are excited to deliver our new messaging where they spend most of their time: at their computers, on their phones and in their social networks. We are now going to be part of those conversations.”
Slingshot’s brand repositioning for Pizza Inn solves the age-old consumer problem of forcing everyone in the family to agree on the toppings, the crust and the size of their pizza. “We believe consumers want freedom from this ‘pizza compromise,’” said Dekker. “When you visit a Pizza Inn buffet, you get to eat your pizza the way you want it without negotiating for toppings or the number of slices you want. You can also visit the buffet to sample rich pasta, hearty sandwiches, garden-fresh salads and even our signature desserts. In essence, at Pizza Inn everybody wins.”
Though the “Everybody Wins” buffet is the company’s mainstay, Pizza Inn is no stranger to pizza innovation. The company pioneered multiple products during its 55 years, including the Taco Pizza in 1979, the first dessert “pizzert” in 1986 and the chain’s hallmark Bacon Cheeseburger pizza in the 1990s.
“Slingshot presented an undeniable plan for mixing established advertising outlets with newer interactive spaces,” added Larry Rust, who heads up franchise promotions oversight company Pizza Inn Advertising Plan, Inc. (PIAP). “They’re guiding our marketing efforts among conventional channels and taking us to the next level to reach our target guests where they spend the majority of their time—online.”
Consumers can expect to see campaign messaging in stores and on social networks and location-based sites such as Facebook, Google+ and Foursquare.
About Pizza Inn:
Headquartered in the Dallas suburb of The Colony, TX, Pizza Inn Holdings, Inc., is an owner, franchisor and supplier of a system of restaurants operating domestically and internationally under the trademarks “Pizza Inn” and “Pie Five Pizza Co.” Pizza Inn is an international pizza chain featuring traditional and specialty pizzas, as well as freshly made pastas, sandwiches and desserts. Pie Five Pizza Co. is a fast-casual concept offering individual pizzas made to order and cooked in less than five minutes. Founded in 1958, Pizza Inn Holdings Inc. owns and franchises approximately 300 restaurants. The Company’s common stock is listed on the NASDAQ Capital Market under the symbol “PZZI.” For more information, please visit www.pizzainn.com.
About Slingshot LLC:
Incorporated in Dallas in 1995, Slingshot is a privately held, full-service agency that provides marketing and advertising services to clients who understand that their consumers are changing dramatically due to the digitization of their lives and media fragmentation. The agency’s clients include Texas Tourism, Susan G. Komen, Borden Dairy, Corner Bakery and the American Heart Association. Services include traditional and interactive advertising, social media, web development, brand development and media planning and buying. Slingshot was named one of Advertising Age’s Best Places to Work in Media and Marketing for 2011 and 2012. For more information, call (214) 634-4411 or visit www.slingshotllc.com.