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Slingshot Lassos The Lone Star State

The Texas Governor’s Office of Economic Development and Tourism has awarded tourism marketing and advertising services to Dallas-based Slingshot, LLC following a two-month review. Slingshot will be responsible for promoting domestic and international travel to the State of Texas through an integrated campaign including broadcast, print, digital, social media and experiential events.

“We couldn’t be more excited about our new agency partner,” said Julie Chase, Tourism Director for Texas Tourism. “Slingshot’s proposal included quality strategic thinking and creative ideas, a thorough media plan and understanding of emerging platforms to reach our wide variety of target audiences.”

Slingshot created a dedicated group to manage the account, dubbed “Team Texas,” which is comprised of Slingshot, Dallas-based creative boutique Belmont Icehouse and international partners.

“We set out to create a one-of-a-kind agency resource for Texas, one with an unmatched knowledge of the State, a deep passion for Texas and the skill to apply next generation thinking about how you sell it,” said Owen Hannay, Founder and CEO of Slingshot. “ We consider it an enormous privilege to partner with Texas Tourism and are already hard at work on the 2012 campaign.”

Slingshot will manage the Texas Tourism business from Dallas and will open a new office in Austin. 

The Account was previously handled by TM in Dallas.

Posted Mon, Jan 16, 2012 by Erin Finegold in News