Pushing Buttons:

We continue to explore the world of mobile technology and share our experiences with our Pushing Buttons video series. View the latest video about IntoNow — a mobile application that encourages users to engage with their friends by checking-in to TV shows. Using the same technology as Shazam, IntoNow can identify the TV show right down to the episode. We tested IntoNow for a promotion with PepsiMax and Major League Baseball. Some things worked, and some definitely didn’t. Watch the video and let us know what you think!

Posted Mon, Aug 15, 2011 by Slingshot in Pushing Buttons