Slingstuff

Slingshot Snapshot: Gina Hubsch

Welcome to the first installment of Slingshot Snapshots. This series aims to serve as an introduction, how-do-you-do, fist bump or all of the above to a long list of badass Slingshot employees. These posts are going to tell you a bit about Slingshot’s denizens and what it is they do here.

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Posted Wed, Jul 29, 2015 by Holly Betts in Fun

News:
Your Company Vision: Do You Have One?

Someone I know and admire once said "We have a great elevator speech if only our office was on the 35th floor".  While his company has subsequently honed their pitch to one that accommodates their office being on the 5th floor, this is a great reminder of how important it is to have a compelling elevator speech which can only be developed when a company has a defined vision.

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Posted Fri, Jun 26, 2015 by Gordon Law in News

News:
Viewability: Seen is the New Served

Last week, we brought you an article by Charlotte Hudson Carter explaining viewability and how it’s affecting the digital advertising industry. This week we show you how we’ve been doing viewability right for years.

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Posted Wed, May 27, 2015 by Slingshot in News

News:
Viewability is not a new concept

The topic of viewability is arguably one of the hottest in the digital industry right now, but the discussion is being driven by “digital only” entities in most cases, which is hindering its advances.  Many agencies today are still siloed between digital and traditional teams, but Slingshot has always felt strongly that our “platform agnostic” approach to full service work, where team members are responsible for all vehicles together, is best for our clients.

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Posted Fri, May 15, 2015 by Charlotte H. Carter in News

Digital Media Consumption Changes Consumer Behavior

Back in the day, when I started planning media at The Bloom Agency here in Dallas (now part of Publicis), the trick was finding your consumers where they were consuming media, be that TV, Radio, Print or Outdoor (yep, that was about it, and you could reach 96% of US Households by simply airing spots on the three major television networks). Part of the change today is that there is so much more media variety available (fragmentation), and part of the problem is that people are doing more than one thing at once.

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Posted Thu, May 14, 2015 by Owen Hannay in Marketing in the Age of Distraction®