Slingstuff

Pushing Buttons:
Red Bull Racing App

We mixed Red Bull’s augmented reality mobile racing game with plenty of caffeine and tested it thoroughly. In this episode of Pushing Buttons, we use Red Bull cans to arrange the shape of our track then build a digital version using augmented reality and the phone’s camera. Then, Charles and Jimmy race for the checkered flag (and bragging rights). Who wins? Watch this episode to find out and to see our thoughts on this unique gaming experience.

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Posted Tue, Sep 27, 2011 by Slingshot in Pushing Buttons

Pushing Buttons:
IntoNow

We continue to explore the world of mobile technology and share our experiences with our Pushing Buttons video series. View the latest video about IntoNow — a mobile application that encourages users to engage with their friends by checking-in to TV shows. Using the same technology as Shazam, IntoNow can identify the TV show right down to the episode. We tested IntoNow for a promotion with PepsiMax and Major League Baseball. Some things worked, and some definitely didn’t. Watch the video and let us know what you think!

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Posted Mon, Aug 15, 2011 by Slingshot in Pushing Buttons

Pushing Buttons:
Square

Square is simply a credit card reader, paired with an application, in order to accept credit cards from your iPhone or iPad. The perks? It’s free. It’s easy to use. There are no contracts required. Oh yeah, did we mention it was free? Our friend Esther tried it out at the local Etsy Fair to sell her amazing jewelry line. Check out what we thought of the app, or if you want more information, visit www.squareup.com.

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Posted Mon, Jun 20, 2011 by Slingshot in Pushing Buttons

Pushing Buttons:
Geofencing

What if a company could push relevant and timely messages to your phone on the things you are interested in the most?  Well, we’ve found exactly that. Placecast, a company using Geofencing and ShopAlerts, gives customers the opportunity to opt-in to the brands they like and receive messages when they are close to a specific location (think restaurants and retail stores). In this episode, we’ll show you one example of how it works, and the benefits and concerns to you, the customer. Need more info? Visit placecast.net.

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Posted Mon, May 16, 2011 by Slingshot in Pushing Buttons

Pushing Buttons:
Compensation for User Generated Content

How should social media users be paid for their endorsements? Mike Orren discusses Blue Calypso, The Huffington Post and producing social media content for cash.

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Posted Wed, Apr 6, 2011 by Slingshot in Pushing Buttons