Slingstuff

News:
5 Things You Need To Know About The Next Generation of Consumers

Each summer we hire a large group of interns from all over the country and for three months the agency is buzzing with full-of-hope teens and 20-somethings. Last summer, in particular, they not only made me feel older and less cool than I already do, but they also facilitated an in-depth study to help our Insights Team get smarter about the next generation of consumers – Generation We or Generation Z, as it’s also called. The study included observational research, one-on-one interviews, and analysis of secondary studies and databases such as Iconoculture, MRI and Mintel. Gen We is the generation born between the early to mid-’90s and 2010, and they’ll be entering the work force in the next few years. To put the differences between, say, my generation (Gen X) and Gen We in perspective, consider a few things:

Link to more

Posted Fri, Jun 22, 2012 by David Young in News

Pushing Buttons:
Aurasma

Pushing Buttons is back! On this episode, we tested out the new augmented reality app—Aurasma Lite. Through the use of a smart device, this app brings static images and local landmarks to life and turns them into interactive experiences…with some awkward pauses along the way. Watch as we get “trigger happy” finding “auras” around town and back at the office. Check it out and let us know what you think!

Link to more

Posted Thu, Jun 7, 2012 by Slingshot in Pushing Buttons

News:
Mashable Connect 2012

I attended Mashable Connect for the second year and once again had an amazing experience. From listening to eye-opening talks about the future of digital, to connecting with other attendees amidst the magic of Disney World, Mashable truly did put on the ‘Happiest conference on Earth’.

Link to more

Posted Tue, May 8, 2012 by Kristy Ladner in News

News:
Slingshot repeats on Advertising Age’s Best Places to Work List.

For the second straight year, Slingshot, the Dallas-based advertising agency, was named one of Advertising Age’s Best Places to Work in Marketing and Media.

Link to more

Posted Mon, Mar 26, 2012 by Erin Finegold in News

News:
Slingshot Lassos The Lone Star State

The Texas Governor’s Office of Economic Development and Tourism has awarded tourism marketing and advertising services to Dallas-based Slingshot, LLC following a two-month review. Slingshot will be responsible for promoting domestic and international travel to the State of Texas through an integrated campaign including broadcast, print, digital, social media and experiential events.

Link to more

Posted Mon, Jan 16, 2012 by Erin Finegold in News