Slingstuff

Pushing Buttons:
WeottaGo!

On this episode of Pushing Buttons, we dive into the location and time-based app, WeottaGo. Having had success with this app in San Francisco, Jonathan tries it out in Dallas and is met with some surprising results. The WeottaGo app also shows us that just because an app can find you a place to eat, doesn’t mean it’ll keep you from eating alone! Check it out and let us know what you think!

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Posted Tue, Sep 11, 2012 by Jonathan Armstead in Pushing Buttons

News:
Dallas Morning News partners with Slingshot to create Speakeasy marketing service

The Dallas Morning News and Dallas advertising agency Slingshot LLC are launching a new marketing and promotions joint venture that will create and manage campaigns for local and national brands.

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Posted Mon, Sep 10, 2012 by Gary Jacobson in News

News:
A New Set Of Archetypes For Gen We

Over 10 years ago, Margaret Mark and Carol Pearson wrote a masterful book, The Hero and the Outlaw, which showed how the most successful brands were those that effectively corresponded to the fundamental patterns in the unconscious mind known as “archetypes.” My reading of the book wasn’t the first time I had thought about archetypes, but it was the first time I had considered their application to my chosen profession. The idea that, regardless of time, location or culture, people have told stories that essentially repeat the same story lines and character types over and over again was a powerful one. For me, it explained why people everywhere could relate to a Hero who overcomes great obstacles, a Magician who transforms dreams into reality or an Outlaw who rebels against the status quo.

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Posted Mon, Aug 27, 2012 by Nicole Granese in News

News:
As Applications Flag, U.S. B-Schools Hit the Road

U.S. business schools are working harder than ever to attract domestic candidates to their full-time MBA and other graduate business programs as the economic recovery continues to sputter along and test takers remain cautious about the decision to go to business school.

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Posted Mon, Aug 6, 2012 by Alison Damast in News

News:
Unlocking The Potential Of Millennials At Work

Millennials. You market to them, and you likely work with them. Short attention spans. Entitled. Job jumpers. These are just a few phrases that have been used to describe the emerging Millennial workforce. Millennials have been stereotyped by older generations as the lazy, schizophrenic misfits of corporate America, and it’s quite possible there are a handful of Millennials that fit this description. However, if you choose to look past outward appearances, there are realities that would also lead you to believe this generation is highly educated and possesses noteworthy drive and passion.

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Posted Fri, Jun 29, 2012 by Jordan Latham, Nicole Granese in News