Slingstuff

News:
Managing Millennials: Turning Mistakes into Opportunities

Everyone knows that in the Advertising business it is all about people.  And a disproportionate number of those people are young.  This is generally a very good thing, with lots of energy permeating the place and fresh attitudes and ideas the norm.  It has always been one of my favorite aspects of this business (along with the incredible margins…ok not really).

About five years ago, I began to realize that we had a bit of a problem.  Many of the young folks we were bringing in exhibited a quite different attitude than they had in the past.  We were not communicating well, and far too many of them were not as successful as I felt they should be.  What to do? What to do?

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Posted Fri, Jan 25, 2013 by Owen Hannay in News

News:
Bro, Don't Belittle Me: Insights For Connecting With Today's Millennials

Millennial males are not insensitive baboons. They’re in tune with their feelings and willing to admit that real men cry. They put style in front of comfort, wear tight jeans and care about grooming. They don’t see the success of women as The Terminator’s rise of the machines, because it’s never been a competition. They are partners in the household when it comes to cleaning, child rearing or grocery shopping – name it and they help.

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Posted Mon, Nov 26, 2012 by Scott Eagle in News

News:
Slingshot Named in Dallas Morning News "Best Places to Work"

The announcement was made at the Best Places luncheon held at the OMNI Hotel in Downtown Dallas on November 9th.  Almost 300 companies participated in the survey where employees are given the chance to speak freely about top-of-mind concerns including bosses, pay, benefits and working conditions.

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Posted Mon, Nov 12, 2012 by Erin Finegold in News

News:
Stop Shouting! Why Enabling Brand Discovery Works Best

When it comes to the Millennial attitude towards marketing, they don’t want to be told what to do, what to like, or what to buy and will quickly tune out any message that is clearly meant to sell. With all the information available to them today, they want to believe that they have organically discovered the things that they buy or associate with.

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Posted Fri, Oct 26, 2012 by Nicole Granese, Danielle Rector in News

News:
Millennials Seek Adventure And Engagement From Their Fave Beer Brands

We’re big fans of beer … who isn’t? We love it so much that as an agency we actually have a beer cart tradition. But over the last five years, as Millennials have swelled to make up almost two-thirds of our employees, our little beer cart has changed dramatically to accommodate the tastes of our staff. Where it used to be dominated by Heineken and Coors Light, it’s now graced by Blue Moon, Fireman’s #4, and Rahr Ugly Pug Porter. That made us curious: was the change the result of the influence of a couple of beer snobs in our office or indicative of a larger trend with Millennial beer drinkers? So, after much debate and one too many beers, we decided to field our own proprietary research study to find out. 

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Posted Wed, Oct 3, 2012 by Nicole Granese in News