Slingstuff

News:
Slingshot Spins Pizza In New Direction

DALLAS – (July 25, 2013) – Pizza Inn, Inc. (NASDAQ: PZZI) hired Dallas-based Slingshot LLC to elevate its flagship Pizza Inn brand out of the pizza wars. Millennials, young families and pizza-lovers will get a taste of new promotional efforts this summer with traditional paid advertising, point-of-sale displays plus category-breakthrough digital and mobile efforts. The $1.4 million assignment confirms Slingshot as agency of record for Pizza Inn, responsible for all communications work beginning with brand repositioning efforts. Paid ads and other marketing messages will appear in 44 media markets among 16 states this summer.

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Posted Thu, Jul 25, 2013 by Dannah de la Garrigue in News

News:
Meet the Most Sophisticated Generation Yet: Gen We

In interacting with my daughter and her friends on a daily basis, it has become clear to me that this generation of kids is way more sophisticated than we were. Don’t believe me? Go find a 10-year-old and ask her what she wants to be when she grows up. I know what I said at 10, and it was President of the United States (sorry to disappoint you, Mom). In my generation, the answers you would have gotten were more simple -- doctor, lawyer, police officer. That is just not the case anymore. 

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Posted Fri, Jul 19, 2013 by Nicole Granese in News

News:
Unlocking The Power Of Authenticity With Millennial Consumers

Lately, it seems like whenever I have a discussion about branding, the word authenticity comes up, no matter what the category or age of the target audience. It seems like authenticity, and the desire to portray a brand as authentic, is on everyone’s mind. So what is authenticity? Essentially it’s the quality of being genuine or real, but often we use the word to mean true to its origins, unadulterated, or uncompromised. Based on research from Iconoculture, a top U.S. consumer trends firm, a strong majority of U.S. consumers agrees that "being genuine and authentic is extremely important for me and for the things and people in my life." Also of note is that authenticity is one of the top 10 values that is deemed personally important across all generations. 

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Posted Fri, Jun 28, 2013 by Nicole Granese in News

News:
How Millennials Are Embracing Motherhood Differently

I celebrated my first Mother’s Day as a mom this month – I’m a 32-year-old Millennial and had my first child last fall. It spurred me to think about how motherhood has really changed over the years, but particularly how that change has accelerated.

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Posted Fri, May 24, 2013 by Charlotte Carter in News

Pushing Buttons:
GIFs

Pushing Buttons takes a quick look at image-based storytelling through three GIF and video apps; My Face When, Cinemagram, and Vine.

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Posted Tue, Apr 30, 2013 by Slingshot in Pushing Buttons