Slingstuff

News:
THE IMPORTANCE OF GETTING A GRIP ON THE BIG PICTURE

Account Management is a bit of an enigma in the agency structure. We’re often perceived as part order taker, project manager, accountant, researcher and even therapist, all bundled into a cheerful persona. Sure, we make stuff happen, keep things moving. But, we are a group whose value to clients and the agency (and our ambition) should go beyond just managing timelines, scoping, feedback forms and scheduling meetings. 

Link to more

Posted Tue, Feb 2, 2016 by Danielle Johnson in News

News:
Good-bye Flash. Hello HTML5.

A lot has changed since Slingshot developed the first HTML banner ever placed on the Internet. Today, Flash is out and HTML5 is in. How will this affect your next online campaign? Here are some things we’ve encountered leading the transition for our clients.

Link to more

Posted Wed, Nov 11, 2015 by Jimmy Flores in News

News:
If you are what you eat, the world is who you socialize with

Influence and influencers has been a popular topic for advertisers and marketers. We love to talk about how we create influence, and how we help consumers discover the right brands and products using this influence.

Link to more

Posted Mon, Nov 2, 2015 by Kelly Krumholz in News

News:
Your Company Vision: Do You Have One?

Someone I know and admire once said "We have a great elevator speech if only our office was on the 35th floor".  While his company has subsequently honed their pitch to one that accommodates their office being on the 5th floor, this is a great reminder of how important it is to have a compelling elevator speech which can only be developed when a company has a defined vision.

Link to more

Posted Fri, Jun 26, 2015 by Gordon Law in News

News:
Viewability: Seen is the New Served

Last week, we brought you an article by Charlotte Hudson Carter explaining viewability and how it’s affecting the digital advertising industry. This week we show you how we’ve been doing viewability right for years.

Link to more

Posted Wed, May 27, 2015 by Slingshot in News