Slingstuff

News:
Your Company Vision: Do You Have One?

Someone I know and admire once said "We have a great elevator speech if only our office was on the 35th floor".  While his company has subsequently honed their pitch to one that accommodates their office being on the 5th floor, this is a great reminder of how important it is to have a compelling elevator speech which can only be developed when a company has a defined vision.

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Posted Fri, Jun 26, 2015 by Gordon Law in News

News:
Viewability: Seen is the New Served

Last week, we brought you an article by Charlotte Hudson Carter explaining viewability and how it’s affecting the digital advertising industry. This week we show you how we’ve been doing viewability right for years.

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Posted Wed, May 27, 2015 by Slingshot in News

News:
Viewability is not a new concept

The topic of viewability is arguably one of the hottest in the digital industry right now, but the discussion is being driven by “digital only” entities in most cases, which is hindering its advances.  Many agencies today are still siloed between digital and traditional teams, but Slingshot has always felt strongly that our “platform agnostic” approach to full service work, where team members are responsible for all vehicles together, is best for our clients.

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Posted Fri, May 15, 2015 by Charlotte H. Carter in News

News:
“Mobilegeddon” is upon us. Is your website ready?

On April 21, 2015, Google began rolling out a crucial new mobile-friendly ranking algorithm that’s aimed at increasing mobile-friendly pages in Google’s mobile search results.

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Posted Thu, Apr 23, 2015 by Whitney Redman in News

News:
Slingshot Goes SXSW

South By Southwest, or SXSW, kicked off in Austin last week and four Slingshotters were there to experience the digital creativity and cutting-edge technology that the festival has become known for. SXSW provides a great chance to see how technology is changing our industry so we can be forward-thinking for our clients.

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Posted Fri, Mar 20, 2015 by Whitney Redman, Kristy Ladner, Julie Bowman, Clay Coleman in News, Fun