Slingstuff

Pushing Buttons:
Moments Mapping and Digital Targeting

Human attention spans have decreased from 12 seconds to 8 seconds in the past decade. For the record, goldfish have a 9 second attention span. This means marketers have to be smarter than ever about how they reach people during the I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments that really matter and are game changers for brands. Learn how to identify and use relevant moments to your brand’s advantage in this exclusive webinar.

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Posted Thu, Dec 14, 2017 by Nicole Granese and Katy Goodman in Pushing Buttons, Marketing in the Age of Distraction®

Pushing Buttons:
Digital Monitoring and Measurement

The Internet is rife with bots, fraud and organized crime. You need protection when you want to get digital. The digital experts here at Slingshot will take you through the basics of digital media buying, and why monitoring, measurement and tracking best practices are crucial in today’s industry. Check it out now!

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Posted Fri, Sep 1, 2017 by Lindsay London in Pushing Buttons, Marketing in the Age of Distraction®

Implications for Creative

In previous posts, we’ve discussed how Marketing in the Age of Distraction® affects where and when you reach your audience. But it also has a tremendous impact on how you reach them. In fact, it influences every aspect of your creative approach. So I asked Slingshot Senior Creative Director Julie Bowman to cover a few of the philosophies we’ve developed to deal with the creative issues we face every day.

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Posted Mon, Mar 21, 2016 by Owen Hannay in Marketing in the Age of Distraction®

Slingshot: The Beginning

In 2001, The Dallas Morning News did a feature on Owen and the opening of Slingshot’s offices in the historic Awalt building. Back then, Owen offered a unique approach to advertising he called “Marketing in the Age of Distraction®". Celebrating our 20th anniversary, we’ve come a long way since then, but Owen’s philosophy still holds true today.

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Posted Thu, Jan 21, 2016 by Slingshot in Marketing in the Age of Distraction®

Social Media as a Passion Point

Along with our social media agency, Speakeasy (a joint venture with The Dallas Morning News), Slingshot spends a lot of time thinking about, planning and executing social media campaigns. While social is not necessarily the be-all and end-all that some articles suggest, it is obviously a tremendously important part of any communication mix.

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Posted Thu, Jan 7, 2016 by Owen Hannay in Marketing in the Age of Distraction®