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News:
Slingshot Wins Wellnext

Agency of record for Champion Performance and Rainbow Light. 

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Posted Tue, Jul 25, 2017 by Nicole Granese in News

News:
It’s Boomer Time! How Alcohol Brands Can Show Boomers Some Love

Nearly 70 percent of Boomers drink—that’s 48 million men and women in the U.S. alone. Not that you'd ever know that because they are rarely featured in most alcohol advertising. For many years, those in the alcoholic beverage industry haven’t made a point of engaging drinkers age 50+; but if marketers don’t want to leave money on the table, it’s time to rethink that. 

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Posted Wed, Dec 18, 2013 by Nicole Granese, Insights @ Slingshot in News

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The Boomer-Millennial Connection

A lot has been written on the difference between the Boomer and Millennial generations, but take a closer look and you’ll see the two generations have a lot more in common than you may think. There have even been instances when a message targeting one of these generations has also resonated strongly with the other. Could it be possible to tap into the over three trillion in spending power the combined audiences represent with one campaign? What many researchers have missed by focusing on the “young vs. old” hype is that many of the values that Boomers hold dear are emerging among Millennials as they come into adulthood. According to Iconoculture, this suggests that with more than 150 million consumers between the two generations, your brand may be able to appeal to both generations by honing in on some of their shared values.

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Posted Thu, Nov 21, 2013 by Danielle Johnson - Management Supervisor, Nicole Granese, Insights in News

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Want Fries with That? Kids Say ‘No Thanks’ to Boring Kids’ Menus

Kids have always had some input on family decisions, but today’s Gen We has more influence than any generation before, and that influence extends across a wider variety of decisions. Today’s kids expect to be able to voice their opinions and, often, their parents outright ask them. The restaurant category is just one of many feeling the effects of Gen We’s strong point of view.

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Posted Mon, Oct 28, 2013 by Nicole Granese in News

News:
Meet the Most Sophisticated Generation Yet: Gen We

In interacting with my daughter and her friends on a daily basis, it has become clear to me that this generation of kids is way more sophisticated than we were. Don’t believe me? Go find a 10-year-old and ask her what she wants to be when she grows up. I know what I said at 10, and it was President of the United States (sorry to disappoint you, Mom). In my generation, the answers you would have gotten were more simple -- doctor, lawyer, police officer. That is just not the case anymore. 

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Posted Fri, Jul 19, 2013 by Nicole Granese in News