White Paper:
International Digital Best Practices

People around the globe consume media differently. Following these guidelines while planning will make a world of difference.

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Posted Tue, Jul 25, 2017 by David Young in White Papers, News

5 Things You Need To Know About The Next Generation of Consumers

Each summer we hire a large group of interns from all over the country and for three months the agency is buzzing with full-of-hope teens and 20-somethings. Last summer, in particular, they not only made me feel older and less cool than I already do, but they also facilitated an in-depth study to help our Insights Team get smarter about the next generation of consumers – Generation We or Generation Z, as it’s also called. The study included observational research, one-on-one interviews, and analysis of secondary studies and databases such as Iconoculture, MRI and Mintel. Gen We is the generation born between the early to mid-’90s and 2010, and they’ll be entering the work force in the next few years. To put the differences between, say, my generation (Gen X) and Gen We in perspective, consider a few things:

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Posted Fri, Jun 22, 2012 by David Young in News