THE IMPORTANCE OF GETTING A GRIP ON THE BIG PICTURE
Account Management is a bit of an enigma in the agency structure. We’re often perceived as part order taker, project manager, accountant, researcher and even therapist, all bundled into a cheerful persona. Sure, we make stuff happen, keep things moving. But, we are a group whose value to clients and the agency (and our ambition) should go beyond just managing timelines, scoping, feedback forms and scheduling meetings.
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