We’re proud to announce Slingshot took home three Golds in this year’s W3 Awards. That’s big! Considering the trophies weigh about five pounds each, it’s even bigger. Good thing Owen had the trophy case rebuilt.
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It’s fair to say that as an advertising agency, we appreciate creative people. After all, our clients expect us to create ideas that make an impact and for that to happen, somebody has to articulate them. Recently, we added a few more creative types to our Dallas and Austin offices, and so far, they’ve been delivering in a big way.
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Posted Mon, Aug 22, 2016 by Slingshot
in Fun
When we hear the beer cart roll through the office come 4PM on Thursdays, it's inevitable that there's a reason to raise a glass. Maybe the creatives have just finished up a kickass print ad, or account management has just one more project kickoff to squeeze in before closing time. Or maybe the beer we helped name for Texas Motor Speedway (No Limits Checkered Past from Denton's Audacity Brew House) was just released. Whatever the cause for celebration, the beer cart also fulfills the critical function of ushering in Friday.
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Posted Mon, Apr 18, 2016 by Slingshot
in Fun
In previous posts, we’ve discussed how Marketing in the Age of Distraction® affects where and when you reach your audience. But it also has a tremendous impact on how you reach them. In fact, it influences every aspect of your creative approach. So I asked Slingshot Senior Creative Director Julie Bowman to cover a few of the philosophies we’ve developed to deal with the creative issues we face every day.
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Account Management is a bit of an enigma in the agency structure. We’re often perceived as part order taker, project manager, accountant, researcher and even therapist, all bundled into a cheerful persona. Sure, we make stuff happen, keep things moving. But, we are a group whose value to clients and the agency (and our ambition) should go beyond just managing timelines, scoping, feedback forms and scheduling meetings.
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